Make-up meets skincare:

The new puroBIO primers



Quality and innovation are at the heart of everything we do. We have listened to your needs and reformulated our primers to give you an even better performance, an increasingly comfortable texture and a greater concentration of natural skincare friendly active ingredients.
What does Skincare-Friendly mean?

Our primers rich in natural active ingredients immediately perfect the appearance of the skin and can be integrated into your daily skincare routine.

Use it:

Before the make-up base to improve the application and duration of the products.

After skincare as a final touch if you don’t feel like wearing makeup.

Benefit from active ingredients throughout the day, even with foundation!

Face Primer
Oliy Skin

The lightness of a serum, a powdery and comfortable touch.

  • Perfected skin
  • Reduced pore visibility
  • Increased make-up duration
  • Sebum regulating properties
  • Instant soft focus effect
  • Matte finish
Ingredients & Benefits
  • Phytoplankton: absorbs excess sebum and gives an anti-shine effect
  • Low molecular weight hyaluronic acid: deeply hydrates
  • Organic corn starch: promotes rapid drying
  • Distilled orange blossom water: toning, refreshing and anti-reddening properties
  • Blend of Natural Powders: mattifying, pore minimizing and sebum-regulating action

Face Primer
Dry Skin

The sensoriality of a serum, the comfort of a light cream.

  • Unified skin
  • Increased make-up duration
  • Plumping effect
  • Moisturizing action
  • Soft matte finish

Ingredients & Benefits
  • Low molecular weight hyaluronic acid: deeply hydrates
  • Vitamin E: antioxidant effect
  • Almond Oil: soothing and restructuring properties
  • Argan oil: emollient and elasticising
  • Jojoba oil: restructuring
  • Shea Butter: nourishing and protective
  • Cornflower water: softening, soothing and hydrating

The solution for combination skin:
the Multi-Primer!

Do you have combination skin and don’t know which primer to choose? Use the primer for dry skin on the driest areas of the face and the primer for oily skin on the areas that tend to shine more. This way, you’ll get a perfectly balanced, make-up-ready complexion.


Slightly pigmented texture, with a velvety touch.

  • Eyelid uniformed
  • Discolorations attenuated
  • Increased make-up duration
  • Moisturizing formula
  • Natural finish

Ingredients & Benefits:
  • Almond Oil: soothing and restructuring
  • Cornflower water: softening, soothing and hydrating
  • Vegetable glycerin: hydrating
  • Texturizing agent: pleasant, powdery and velvety finish
  • Natural film-forming agents: greater adhesion and long-lasting result


The face primer is used to prepare the skin for makeup, minimizing pores, fine lines and imperfections. It also helps make makeup last longer.

There are different types of primers, including: face primer, eye primer, lip primer, and specific primers for skin types (dry, oily, combination).

Choose a primer based on your skin type and specific needs. For example, if you have oily skin, opt for a mattifying primer; if you have dry skin for a hydrating primer.

It is applied after moisturizer and before foundation or other makeup products.

Apply a small amount of primer to your fingers and spread evenly over your entire face, focusing on problem areas.

Yes, you can use the primer alone to achieve a smoother, more even skin tone.

The primer is a cosmetic product used as a base to prepare the skin for make-up, making make-up more long-lasting and uniform. The concealer, on the other hand, is a product used to cover specific imperfections such as dark circles, blemishes or pimples.

No, the primer does not replace the face cream. You should always moisturize your skin before applying primer.

If you have combination skin, you can use a hydrating primer on the drier areas of your face and a mattifying primer on the areas that tend to shine more. This way, you will achieve a perfectly balanced complexion.

The eye primer is used to prepare the eyelids for eyeshadow, making it more long-lasting and preventing the formation of creases.

Apply a small amount of primer to your eyelids and distribute evenly with your fingers or a brush.

After applying the primer, you can proceed with the foundation, concealer and other makeup products.